What are Zyn pouches?
Ingredients: 
They contain nicotine salt, a granulation agent, fillers like cellulose and sweeteners, and flavorings. 
Form: 
They are small, white, and designed to be hidden in the mouth, often under the upper lip. 
Nicotine delivery: 
Zyn pouches deliver nicotine to the bloodstream through the gums. 
Tobacco-free: 
They do not contain tobacco leaves, differentiating them from snus products. 
Key features and benefits:
Discreet and hands-free: Zyn can be used without drawing attention, unlike smoking or vaping. 
Smoke-free and spit-free: This eliminates the need to spit, a common concern with other tobacco products. 
Variety: Available in different nicotine strengths and flavors, such as coffee and wintergreen. 
Market and ownership:
Brand: Zyn is the leading nicotine pouch brand in the US market. 
Parent company: It is owned by Philip Morris International, which acquired Swedish Match, the original Swedish company behind Zyn, in 2022. 
Growth: The brand's sales have seen significant growth, with the company investing heavily to meet demand.